Online and Offline
Effective Date: 6/5/2005
This web site is operated by Gorton's Fresh Seafood, LLC. ("Gorton's Fresh Seafood") and its service providers. Gorton's Fresh Seafood is committed to protecting your personal privacy. This Privacy Policy outlines the type of information that is collected by Gorton's Fresh Seafood on this web site and information collected by Gorton's Fresh Seafood offline, such as when you create an account, and how we use and protect that information. This Policy also tells you what to do if you do not want your Personal Information collected when you visit our web site, and how you can change information you have already provided to us. This Policy applies only to the Gorton's Fresh Seafood web site and to information Gorton's Fresh Seafood collects offline. For example, it does not apply to banners, sweepstakes and other advertisements or promotions we may sponsor or participate in on web sites owned by third parties.
Your Consent to this Privacy Policy
By using our web site or creating an account with Gorton's Fresh Seafood, you signify that you agree with the terms of our current Privacy Policy as posted in this area of the site. If you do not agree with any term in this Policy, please do not provide any Personal Information (defined below) on this site.
If you choose not to provide Personal Information on this site or offline, you may not be able to do certain things, like place orders, access particular areas of the site, or send us e-mail.
Collection of Personal Information
As used in this Privacy Policy, "Personal Information" means personally identifiable information such as your name, street address, telephone number, screen name, e-mail address and credit card or other billing information. This site may collect some or all of these types of Personal Information. Please be assured that Gorton's Fresh Seafood will not collect any Personal Information from your visits to our sites, or otherwise, unless you provide this information voluntarily and knowingly.
When you provide us with Personal Information, you are authorizing us to use that information in accordance with the terms of this Privacy Policy, which includes your right to limit our use of the Personal Information as described in this Policy (see "Who to Contact" below).
How We Use Your Information
When you supply Personal Information at this web site or offline, it will be used to create an account or to place and deliver an order. It may also be used to contact you regarding other products, or Gorton's Fresh Seafood related information, which may be of interest to you. At any time, however, you may opt out of such future contact. (See "Who to Contact" below.)
We may also make the personal information you supplied available to other entities affiliated with Gorton's Fresh Seafood, including, but not limited to our corporate affiliates, licensor, affiliated and unaffiliated service providers to the extent necessary to conduct the business of this Site, service, fulfill or deliver your order, process your payment, or communicate with you in connection with your order or questions. At times we may provide Personal Information and aggregate statistics about our visitors, database entries, web traffic patterns, and related site information we collect on our web site to selected vendors or third parties to analyze solely to help us improve our products and our web sites.
We may combine the Personal Information you supply online or offline (such as your name and address) with information about your order and past purchase history available from our records and other sources. This information will be used to make our future marketing efforts more efficient. This information may also be shared when working with outside marketing companies. This information will allow us to better direct promotional and special offers from Gorton’s Fresh Seafood. Although we may share your name, address with regards to your purchase from us, and your purchase history, we do not share any credit card, email address, user name, or password with such company. If you prefer that we do not share your name and address with other marketers you may opt out of sharing. (See “Who to Contact” below.)
Finally, please note that we will release your Personal Information if required to do so by law, or by search warrant, subpoena or court order.
As Gorton's Fresh Seafood continues to develop, we might sell or buy the assets of similar companies. In such transactions, customer and user information generally is one of the transferred business assets. Also, in the unlikely event that Gorton's Fresh Seafood or substantially all of its assets are acquired, such Information may be one of those transferred assets, and we reserve the right to buy or sell such assets to an unrelated third-party.
Other Information We May Collect On Our Site
You may have heard of "cookies," which are files or pieces of information that are stored by your browser on your computer's hard drive. Gorton's Fresh Seafood may use cookies to collect other information during your visit to our web site, such as the particular site areas you visit and the products or services you buy through our web site. We collect this information to better tailor our site and our products to your interests and needs. Cookies may also be used to help speed up your future activities at our sites. For example, a site can recognize that you have provided Personal Information to us and refrain from requesting the same information a second time.
Most browsers are initially set to accept cookies. If you'd prefer, you can set yours to refuse cookies or to alert you when cookies are being sent. Refusal of cookies at this site may result in an inability to place orders, visit certain areas of the site or to receive personalized information or a welcome when you visit the site. In addition, we are constantly trying to improve how we promote our web sites. To help us do this, we may measure the effectiveness of our web presence by determining what you clicked on to get to our site.
Site measurement statistics may be used to personalize your web site experience, as well as to evaluate - anonymously and in the aggregate - statistics about usage of the web site. Information about your computer, such as your IP address (a number assigned to your computer whenever you surf the Internet), the type of Internet browser you are using and the type of computer operating system you are using may also be collected and linked to your Personal Information. This is to ensure that our web sites present the best web experience for visitors, and that they are an effective information resource.
This site makes use of a technology designed to enhance your browsing experience. The technology, provided as a hosting service application by a web analysis provider, makes use of a small and transparent Java applet to provide you with a faster browsing experience. In addition, aggregate reporting information is collected and made available to the site owner only. No personal or personally identifiable information is gathered or used for this process.
If for any reason you do not wish to have this technology enabled while browsing this site, please click here. A cookie will be set on your browser that instructs the service not to start. If you have disabled the service and wish to reactivate it, please click here. Additional information on this technology may be found here. Some of the pages you visit may also collect information through the use of pixel tags (also called clear gifs) that may be shared with third parties, which directly support Gorton's Fresh Seafood promotional activities and web site development. The information collected through the use of these pixel tags is not, however, personally identifiable, although it could be linked to your Personal Information.
Finally, we may supplement the information that you provide us with other information that we receive from third parties. We do this for marketing purposes in order to provide more targeted products and services to meet your needs.
Children
The Children’s Online Privacy Protection Act took effect on April 21, 2000 and imposes certain requirements on Web sites directed toward children under 13 that collect information on those children, or on Web sites that know they are collecting information on children under the age of 13. The Gorton’s Fresh Seafood Web site is not directed toward children under the age of 13. We want to let you know that it is Gorton’s Fresh Seafood policy not to knowingly collect personal information on any person under 13.
If this policy changes, Gorton’s Fresh Seafood will revise this portion of its privacy policy and will comply with the requirements of the Children’s Online Privacy Protection Act, which includes providing notice and choice to each child’s parent or guardian before collecting personal information.
Security of Information
We take reasonable precautions to keep your Personal Information secure. All personally identifiable information is subject to restricted access to reduce the likelihood of unauthorized access, modification or misuse. In particular, when you place an order with Gorton's Fresh Seafood through the web site, your information is transmitted over a secure server. Your online transactions with Gorton's Fresh Seafood automatically take place on a secure server. All information is encrypted before it is transmitted using SSL technology. Once your credit card is processed we do not retain your credit card number, an added measure of security for your credit information.
Changes in Our Policy
Our privacy policy is intended to protect your privacy and ensure that your personal information is handled in a safe and responsible manner. As we continue to develop our Web site and take advantage of technologies to improve the services we provide, our policies will change and evolve. We encourage you to refer to this policy on an ongoing basis to stay abreast of our most current Privacy Policy practices.
Who to Contact
Please write to us or call us at 1-800-335-3674 if you have any comments or questions about this Privacy Policy or to report any violations of the Privacy Policy. We will attempt to respond to you within 24 to 48 hours in most cases.
If you don't want to be contacted in the future or would like us to correct or update your Personal Information in our records, or if you would like to opt out from sharing your personal information with other third party marketers, please contact us by email or call 800-335-3674.